您好！本次问卷为学术研究使用，旨在探究社交电商平台中，社区互动、用户参与、社会联结与购买意愿之间的关系。所有数据仅用于统计分析，请根据您的真实体验作答。问卷填写约需5-8分钟，感谢您的支持！
Dear Participant, This survey is for academic research only. It aims to explore the relationships between community interaction, customer engagement, social connection, and purchase intention on social e-commerce platforms. All responses are will only be used for statistical analysis. Please answer based on your real experience. The survey takes about 5-8 minutes to complete. Thank you for your participation!
1. 您的性别/What is your gender? 男/Male 女/Female 其他/Other
2. 您的年龄段/What is your age group? 18-25岁/18-25 years old 26-35岁/26-35 years old 36-45岁/36-45 years old 46岁及以上/46 years old and above
3. 您的最高学历/What is your highest education level? 高中及以下/High school or below 大专/College 本科/Bachelor’s degree 硕士及以上/Master’s degree or above
4. 过去三个月内，您使用社交电商平台的频率/How often have you used social e-commerce platforms in the past 3 months? 每周少于1次/Less than once a week 每周1-2次/1-2 times a week 每周3-4次/3-4 times a week 几乎每天/Almost every day
二、量表题（1=非常不同意Strongly disagree 2=不同意Disagree 3=一般Neutral 4=同意Agree 5=非常同意Strongly agree） 5. 我经常在社区与其他用户交流产品相关信息。/I often communicate with other users about product-related information in the community.
6. 我会在社区分享产品的使用体验或评价。/I share product usage experiences or reviews in the community.
7. .我会在社区提问，并获得其他用户的解答或反馈。/I ask questions in the community and receive answers or feedback from other users.
8. 我会主动查看社区里其他用户的产品推荐与评论。/I actively view product recommendations and comments from other users in the community.
9. 我认为该社区的互动氛围友好且积极。/I think the interaction atmosphere in this community is friendly and positive.
10. 我愿意花较多时间浏览和使用该社交电商平台。/I am willing to spend a lot of time browsing and using this social e-commerce platform.
11. 我会持续关注平台上的社区活动、话题讨论与内容更新。/I keep following community activities, topic discussions, and content updates on the platform.
12. 在使用平台和参与社区互动时，我感到投入且愉悦。/I feel immersed and joyful when using the platform and participating in community interactions.
13. 我愿意主动参与平台社区的话题讨论或互动活动。/I am willing to actively participate in topic discussions or interactive activities in the platform community.
14. 我感觉自己与这个平台/社区有较强的情感连接。/I feel a strong emotional connection with this platform/community.
15. 我与社区内的部分用户有稳定、频繁的互动联系。/I have stable and frequent interactions with some users in the community.
16. 我信任社区内其他用户分享的产品信息与推荐。/I trust the product information and recommendations shared by other users in the community.
17. 我认为社区内的用户关系整体较为紧密、有归属感。/I think the relationships between users in the community are generally close, and I have a sense of belonging.
18. 我与社区内其他成员保持亲密的关系。/I maintain a close relationship with other members in this community.
19. 我近期有在该社交电商平台购买产品的打算。/I plan to purchase products on this social e-commerce platform in the near future.
20. 相较于其他平台，我会优先选择在该平台购买同类产品。/Compared with other platforms, I would prefer to buy similar products on this platform.
21. 未来我会继续选择在该社交电商平台购买产品。/I will continue to choose to buy products on this social e-commerce platform in the future.