大学生网购调查问卷

This questionnaire aims to investigate

college students' online shopping

habits, preferences, and consumption patterns. All responses are anonymous and will only be used for academic

research. Thank you for your cooperation!

本问卷旨在调查大学生的网购习惯、偏好及消费模式，所有回答均匿名，仅用于学术研究。感谢您的配合!

1. Gender / 性别

A. Male / 男B. Female / 女

2. Academic Year / 年级

A. Freshman / 大一B. Sophomore / 大二C. Junior / 大三D. Senior / 大四E. Postgraduate / 研究生

3. How often do you shop online? / 你网购的频率是？

A. Every day / 每天B. Several times a week / 每周几次C. Once a week / 每周一次D. Several times a month / 每月几次E. Rarely / 很少

4. What is your average monthly online shopping expenditure? / 你平均每月的网购支出是？

A. Under ¥100 / 100元以下B. ¥100–300 / 100-300元C. ¥300–500 / 300-500元D. ¥500–1000 / 500-1000元E. Over ¥1000 / 1000元以上

5. Which time periods do you usually shop online? (Multiple choice) / 你通常在哪个时间段网购？（可多选）

A. Morning (6:00–9:00) / 早晨B. Noon (12:00–14:00) / 中午C. Afternoon (14:00–18:00) / 下午D. Evening (18:00–22:00) / 晚上E. Late night (22:00–6:00) / 深夜

6. Which online shopping platforms do you use most frequently? (Multiple choice) / 你最常使用的网购平台是？（可多选）

A. Taobao / 淘宝B. Tmall / 天猫C. JD.com / 京东D. Pinduoduo / 拼多多E. Xiaohongshu / 小红书F. Other (please specify) / 其他（请注明）

7. What types of products do you mainly buy online? (Multiple choice) / 你主要网购的商品类型是？（可多选）

A. Clothing & accessories / 服饰配饰B. Electronics / 电子产品C. Daily necessities / 生活用品D. Food & snacks / 食品零食E. Books & stationery / 书籍文具F. Beauty & skincare / 美妆护肤G. Other (please specify) / 其他（请注明）

8. What factors most influence your choice of online shopping platform? / 影响你选择网购平台的最主要因素是？

A. Price / 价格B. Product quality / 商品质量C. Delivery speed / 物流速度D. After-sales service / 售后服务E. User reviews / 用户评价F. Promotions & discounts / 促销活动

9. How do you usually pay for online purchases? / 你通常使用哪种支付方式？

A. Alipay / 支付宝B. WeChat Pay / 微信支付C. Credit card / 信用卡D. Debit card / 借记卡E. Other (please specify) / 其他（请注明）

10. Have you ever encountered problems with online shopping (e.g., delayed delivery, product quality issues)? / 你是否遇到过网购问题（如物流延迟、商品质量问题）？

A. Yes, frequently / 是，经常遇到B. Yes, occasionally / 是，偶尔遇到C. No, never / 没有，从未遇到

11. How do you usually resolve online shopping disputes? / 你通常如何解决网购纠纷？

A. Contact customer service / 联系客服B. Apply for return/refund / 申请退货/退款C. Leave negative reviews / 留下差评D. Complain to platform / 向平台投诉E. Give up / 放弃处理

12. What is your overall satisfaction with online shopping? / 你对网购的整体满意度是？

A. Very satisfied / 非常满意B. Satisfied / 满意C. Neutral / 一般D. Dissatisfied / 不满意E. Very dissatisfied / 非常不满意

13. What suggestions do you have for online shopping platforms to better serve college students?你对网购平台更好地服务大学生有什么建议？

（请自由填写 / Please write freely）

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