关于快时尚品牌绿色形象与消费者购买意图之间关系的问卷调查
This questionnaire is completely anonymous, and the data obtained will only be used for academic research. Please complete it carefully based on your actual thoughts. All questions are scored on a 5-point Likert scale: 1 = strongly disagree, 5 = strongly agree.
本问卷完全匿名，所得数据仅用于学术研究，请您根据实际想法认真填写。所有问题采用 5 分李克特量表评分： 1 = 很 不同意， 5 = 很 同意。
Section A: Screening Questions / 筛选问题
A1. Have you purchased a product from a fast fashion brand in the last 12 months? *Fast fashion brands defined as those clothing retailers quickly produce affordable, trend-driven garments, often inspired by luxury fashion shows, and bring them to market in a short time.
您能说出过去12个月内您购买过快时尚产品的品牌吗?
*快时尚品牌是指那些能够在极短时间内将设计转化为成品、以低价格和流行款式为特点的服装零售商。
A2. Are you aged between 18 and 30 (inclusive)? / 您的年龄是否在18至30岁之间（含）? A. Yes 是 B. No 否
A3. Are you a Chinese national currently living in Mainland China? / 您目前是否为中国公民并居住在中国大陆? Yes 是 No 否
Section B: G reen Brand Image/请回答以下与绿色品牌形象相关的问题
B1. This brand uses environmentally friendly materials. / 该品牌使用环保材料。 B2. This brand adopts sustainable production practices. / 该品牌采用可持续的生产方式。 B3. This brand promotes environmental values. / 该品牌宣传环保价值观。 B4. I associate this brand with being 'green'. / 我认为该品牌是环保的。 Section C: Brand Trust / 请回答以下与品牌信任相关的题目 C1. This brand is reliable when it comes to its environmental claims. / 该品牌在环保宣传方面是值得信赖的。 C2. This brand consistently acts in line with its environmental promises. / 该品牌始终履行其环保承诺。 C3. I believe this brand is transparent and honest about its environmental practices. / 我相信该品牌在环境实践方面是透明和真实的。 Section D: Environmental Awareness / 请回答以下与环境意识的题目 D1. I am aware of the environmental problems caused by the fashion industry. / 我了解时尚产业对环境造成的问题。 D2. I actively follow news and information about environmental protection. / 我会积极关注与环境保护相关的新闻和信息。 D3. I understand how my daily consumption habits can impact the environment. / 我明白日常消费习惯会对环境造成影响。 D4. I believe environmental protection should be a priority for all consumers. / 我认为环境保护应该是所有消费者的优先考虑事项。 Section E: Environmental Knowledge / 请回答以下与环境知识相关的题目 E1. I am well informed about environmental issues. / 我对环境问题了解充分。 E2. I know the main environmental impacts of the fast fashion industry. / 我知道快时尚行业对环境的主要影响。 E3. I am familiar with eco-friendly practices that can be applied in daily life. / 我熟悉日常生活中可以采用的环保实践。 Section F: Green Skepticism / 请回答以下与绿色怀疑相关的题目 F1. I can tell when a company is truly green or just pretending. / 我能判断一个公司是真环保还是在“装环保”。 F2. I doubt whether companies’ environmental claims are genuine. / 我怀疑企业的环保宣传是否真实。 F3. I believe many brands’ “green marketing” is just a publicity stunt. / 我认为很多品牌的“绿色营销”只是噱头。 Section G: Purchase Intention (PI) / 请回答以下与购买意愿相关的题目 G1. I am likely to purchase fast fashion products from green brands. / 我可能会购买来自绿色品牌的快时尚产品。 G2. I intend to seek out eco-friendly fast fashion brands when shopping. / 我购物时会主动寻找环保的快时尚品牌。 G3. I am more willing to purchase eco-friendly fast fashion products if the price is reasonable. / 如果价格合理，我更愿意购买环保快时尚产品。 Section H: Attitude–Behaviour Gap / 请回答以下与“态度–行为差距”相关的题目 H1. I support environmental protection. / 我支持环境保护。 H2. I regularly purchase sustainable fashion products. / 我经常购买可持续时尚产品。 H3. My actual behavior is consistent with my green values. / 我的实际行为与我的环保价值观一致。 Section I: Demographic Information / 人口统计信息 I1. What is your gender? / 您的性别是? A. Male 男 B. Female 女 C. Other 其他)
I2. How often do you buy fast fashion products? / 您多久购买一次快时尚产品? A. 每周 Weekly B. 每月 Monthly C. 每季度 Quarterly D. 很少 Rarely