您好！本问卷旨在研究盒马App的线上购物体验如何影响顾客满意度与复购意愿，内容包括应用设计、配送效率、个性化推荐、信任感、满意度和复购意向。问卷为匿名填写，仅用于学术研究，预计填写时间为3–5分钟。感谢您的参与！
Hello! This survey aims to explore how the online shopping experience of the Freshhippo App influences customer satisfaction and repurchase intentions. The content includes app design, delivery efficiency, personalized recommendations, trust, satisfaction, and repurchase intention. The survey is anonymous and for academic use only. It takes approximately 3–5 minutes to complete. Thank you for your participation!
1. 您的性别： What is your gender?
男 Male 女 Female
2. 您的年龄段： What is your age range?
18岁以下 Under 18 18～24 25～34 35～44 45岁以上 Above 45
3. 您的最高学历是？ What is your highest level of education?
高中及以下 High school or below 大专 College diploma 本科 Bachelor’s degree 硕士及以上 Master’s or above
4. 您使用盒马App的频率是? How frequently do you use the Freshhippo App?
很少 Rarely 偶尔（每月1–2次）Occasionally (1–2 times/month) 经常（每周1–2次）Frequently (1–2 times/week) 非常频繁（每周3次以上）Very frequently (3+ times/week)
请根据您在使用盒马App的真实体验，判断以下陈述的符合程度，并打分： Please indicate how much you agree or disagree with each of the following statements based on your experience using the Freshippo App.
1=非常不同意 Strongly Disagree 2= 不同意 Disagree 3= 一般 Neutral 4= 同意 Agree 5= 非常同意 Strongly Agree
5. 盒马App界面布局合理，操作流程顺畅。 The layout and process of the Freshhippo App are smooth and user-friendly.
6. 盒马App整体风格（配色、字体、图片等）让我感到舒适。
The overall visual style (colors, fonts, pictures) is pleasant to use.
7. 我可以在盒马APP中迅速找到自己想要的商品或功能。
It is easy to find products or features I need in the app.
8. 我认为盒马App的设计提升了我的购物效率。
I think the app’s design helps improve my shopping efficiency.
9. 盒马的配送服务准时且可靠。
The delivery service of Freshippo is generally on time and reliable.
10. App中的配送信息（如配送员、预计到达时间）准确且有帮助。 Delivery tracking information is clear and helpful.
11. 我对盒马的配送速度感到满意。
I am satisfied with the delivery speed of Freshippo.
12. App中的商品推荐符合我的兴趣偏好。
The recommended products match my preferences or shopping habits.
13. 我经常通过推荐发现自己可能喜欢的新产品。
I often discover new products I might like through recommendations.
14. 个性化推荐让我感受到更高效的购物体验。
Personalized recommendations make my shopping experience more efficient.
15. 我相信盒马会安全地处理我的支付与个人信息。 I trust Freshippo to handle my payment and personal information securely.
16. 我相信平台上的商品介绍与评价内容真实可信。 I believe the product descriptions and reviews on the platform are trustworthy.
17. 如果遇到问题，我相信盒马会提供及时、可靠的服务支持。
If there is a problem, I trust Freshippo to resolve it in a reliable manner.
18. 总体而言，我对在盒马App的购物体验感到满意。 Overall, I am satisfied with my shopping experience on the Freshippo App.
19. 与其他提供生鲜配送或超市服务的购物App相比，我更倾向于选择盒马App。
Compared with other shopping apps for fresh delivery or supermarket service, I prefer using Freshippo.
20. 在未来我仍愿意选择盒马进行购物。
I intend to continue shopping on the Freshippo App in the future.
21. 如果有优惠或促销，我会优先考虑盒马。
I would give priority to Freshippo when there are promotions or discounts.
22. 我愿意向亲友推荐盒马App作为购物平台。
I would recommend the Freshhippo App to people around me.